Exploring how UX design is transforming in 2025 with AI integration, changing job markets, and the rise of strategic UX roles in tech companies.
I design user-centered experiences that drive business value.
I'm a UX Researcher and Consultant who helps companies and public organizations build digital products and services that solve real problems and put users at the center of every solution.
Latest Posts
A personal blog in 2025 allows organizing thoughts outside the algorithm, maintaining control of your content and contributing to a more diverse web, though most users remain on closed platforms.
Links
Recent AI model progress feels mostly like bullshit
Real-world use of LLMs is different from what the benchmarks show. Despite monthly releases boasting significant upgrades, developers claim these improvements are largely ineffective for complex, real-world applications.
"Whatever gains these companies are reporting to the public, they are not reflective of economic usefulness or generality. They are not reflective of my Lived Experience or the Lived Experience of my customers."
Futurology AI 2027
A detailed speculative timeline predicting rapid AI advancement from mid-2025 to late 2027, exploring the potential geopolitical, economic, and existential implications of superintelligent AI.
"We predict that the impact of superhuman AI over the next decade will be enormous, exceeding that of the Industrial Revolution."
IndieWeb: A People-Focused Alternative to the Corporate Web
The IndieWeb has shifted my view of the future of personal websites. I’ve returned to blogging for the same reasons they champion: owning your domain, publishing on your own site, and maintaining editorial control.
"When you post something on the web, it should belong to you, not a corporation. By joining the IndieWeb, your content stays yours and in your control."
Projects

A comprehensive UX redesign of the Municipal Portal for the Treasury General of the Republic of Chile, improving usability and consolidating payment information.

A comprehensive redesign of the Portal Transparency 2.0 platform, enhancing usability and improving citizen access to public information.

A comprehensive evaluation of web usability and user experience for Chile's pension fund administrators, establishing industry benchmarks and delivering actionable improvement roadmaps.